Jessie Murph’s performance at Kemba Live! in Columbus was a strong display of unvarnished emotional delivery that fused genres and connected on a deeply human level. Stepping onto the stage, Murph established a strong presence through elaborate spectacle and unfiltered honesty that is the foundation of her music.

Her sound is a compelling and often jarring synthesis of influences. The night began with  "Gucci Mane" and "Touch Me Like A Gangster," whose trap beats and assertive vocals also recall early pop and country vibes . This aggressive, swaggering energy  gave way to the melancholic country-pop cadence of songs like "Cowboys and Angels" and the soulful ache of "I Hope It Hurts." This fluid transition of what seemed disparate sonic worlds is Murph's unique signature, and it proved to be the central thread of the evening. The crowd moved in sync head-nodding and swaying, demonstrating a complete buy-in to her musical identity.

One of the most defining moments arrived with the acoustic rendition of "Where Do You Go." Stripping away the production, Murph's voice was laid bare, a vulnerable instrument that filled the venue with a somber stillness. It was a powerful reminder that beneath the audacious lyrics and genre-blending beats lies a storyteller with a capacity for sadness and introspection. This moment of quiet intimacy was a striking contrast to the defiant anthems that bookended it, a piece of pacing within the setlist that showcased her dynamic range as a vocalist and artist.

Throughout the night, the connection between Murph and her audience was  personal. There was  a shared recognition of the angst, heartbreak, and resilience chronicled in her songs. The concert was one part polished performance of 27 songs and one part collective catharsis. Any Avid concert-goer could tell with just one studio album behind her and a packed venue, she had not yet reacher he final form. There will be much more to come from Jessie Murph.

Setlist

Gucci Mane + Lemonade Outro
1965
Touch Me Like A Gangster
TALL
SAY HI
While You're At It / Drunk In The Bathtub
Mashup
Too Drunk
I Like How I Look
Sex Hysteria
Bad As the Rest
Sip
Heroin + V/O Intro
It Ain't Right
Dirty
Ain’t But a Thing|
How Could You
I Hope It Hurts
SOB
The Man Who Came Back
*Acoustic Section: Where Do You Go
Cold / CA / Wild Ones Mashup
Best Behavior
Donuts + Nokia
Couldn't Be Worse
Ur Bill Big As Fuck
Blue Strips